The $2.5 Million She Was Too Afraid to See
Aug 10, 2026
Do you avoid pulling up your Profit and Loss statement? Does opening your bank account come with a flicker of dread? If either of those is true for you, one of my clients felt the exact same way for over ten years, and what happened next changed everything for her.
One of my clients had a multi-six figure business, which actually makes her part of the top 5% of all women owned businesses, and by all standards she was successful. She had been in business for over ten years, serving as a leadership coach for small business owners. Her methodology has changed businesses and lives. She had a small team and was doing it, a business most women dream of, except for one thing.
She had a huge nagging fear around her numbers. In over ten years, she had never, not once, pulled up her Profit and Loss statement. She didn't even really know how to do it, and even if she did pull it up, she knew she'd have an immense level of anxiety around it, even more than when she pulls up her bank statement. She could not bring herself to do it. Even if she could, she would have no idea what she was even looking at.
However, she knew deep inside that this was the one thing she had to start empowering herself with. She had known this for a little while now and it was time to stop putting this off any longer. She wanted to grow her business even more and keep spreading her knowledge and impact as a coach herself, and to do that there was one thing she needed to get to the other side of, the fear and control she had always felt around her finances and even around money in general.
It was time, time to step into her own empowerment around this, and she knew today was the day. It was time to stop hiding behind her bookkeeper and CPA thinking they had it all covered, because what if they didn't, she wouldn't even know. So now was the time to put her big girl pants on and step into financial empowerment around her business. She couldn't wait anymore and she knew it. If she wanted to continue to grow her leadership coaching business that can help others step into their best leadership ability, it was time she did the same around her finances. She was done pretending and hiding behind this door. It was time to open it.
Then something shifted in her personal life, the kind of shift that has a way of making everything else snap into focus, and she realized her financial independence could no longer be someone else's responsibility. It was hers to build, starting now.
Her fear was real around money and finances, but it was also over and she knew it. She knew I would be the best, most compassionate, understanding and knowledgeable person to lead her through this. So she reached out, and this is what happened next.
She went from the person on our Financial Clarity Session who turned white as a ghost with enormous fear in her eyes when I asked if she wanted to pull up her Profit and Loss statement. I only asked once and I knew that wasn't happening, and that was completely okay, to now, only a couple months later, someone who pulls up her Profit and Loss statement and not only embraces it, she asks questions, becomes genuinely curious.
And to her surprise, I was able to show her how her numbers could empower her. When she realized that over the span of her business she had brought in over $2.5 million, she was elated, filled with excitement instead of fear.
And bonus, all the anxiety she felt every time she pulled up her bank account is also gone.
And instead of ignoring her bookkeeper, she started reaching out to her, asking questions and asking her to make changes and adjustments. Even her bookkeeper said, "I've been waiting for you to get here."
Here is what I want you to take from her story. The fear was never really about the Profit and Loss statement. It was her nervous system trying to protect her from what she believed it might say about her and about her business. And once a woman can see her numbers as only "information" instead of a verdict or a judgment, everything about how she leads her business begins to change.
If you are ready, ready to start empowering yourself with your business financial information, ready to stop feeling anxious every time you pull up your bank account or your QuickBooks, reach out.
Book your Financial Clarity Session today. It's time.
https://AudreyFaust.as.me/FinancialClarity
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